History
Our company traces its roots back to 1937, when Albert and Frances Lundberg moved to California from Nebraska . The Sacramento Valley was the perfect setting for Albert and Frances Lundberg to pass on his legacy of respect for the land to his four sons. Albert had seen the ravages of the Dustbowl that resulted from poor soil management and short-sighted farming techniques. After moving the family to Northern California, he impressed upon us the need to care for the soil. We went on to pioneer Organic rice-growing in America.
In the 1960's, Eldon, Wendell, Harlan and Homer Lundberg saw the need to sell the rice grown in such a different fashion directly to the public, rather than co-mingle it with rice grown by conventional methods. This gave consumers a choice in the rice they purchased, and began the Lundberg Family Farms® brand, which has become synonymous with quality, great tasting rice products grown In Harmony with Nature.
For over 70 years Lundberg Family Farms has been using methods of farming that care for the soil, wildlife, air and water . This special concern for the environment is equaled only by concern for product quality. We hope that you will enjoy our wholesome and flavorful products. Your purchases support a way of farming that enhances the environment and provides the highest quality brown rice and brown rice products, from our family to yours.