General Information

Company History

Lundberg Family Farms® traces its roots to 1937, when Albert and Frances Lundberg moved to California from Nebraska. The Sacramento Valley was the perfect setting for Albert and Frances Lundberg to pass on their legacy of respect for the land to their four sons. Albert had seen the ravages of the Dustbowl that resulted from poor soil management and shortsighted farming techniques. After moving the family to Northern California, he impressed upon his sons the need to care for the soil. Albert went on to pioneer organic rice growing in America.

In the 1960’s, Albert’s sons, Eldon, Wendell, Harlan and Homer Lundberg saw the need to sell their rice grown in such a different fashion directly to the public, rather than mixing it with rice grown by conventional methods. This gave consumers a choice in the rice they purchased, and began the Lundberg Family Farms® brand, which has become synonymous with quality and great tasting rice products.

For 75 years Lundberg Family Farms® has been using methods of farming that care for the soil, wildlife, air and water. This special concern for the environment is equaled only by concern for product quality. What began as a small family rice farm using farming techniques ahead of its time, has grown into a mission-driven company which holds itself to a high standard in business, environmental stewardship, and the relationships it has with employees.

Today, the third generation carries on the family heritage as Lundberg Family Farms® continues to use eco-positive farming methods that produce wholesome, healthful rice products, while protecting and improving the environment for future generations.

Fact Sheet

Year Founded

1937, by Albert and Frances Lundberg.

Acres under Cultivation

Approximately 16,000 total. (about 10,000 are organic; 6,000 are Eco- Farmed).


In addition to its farms, Lundberg owns and operates a dryer, mill, rice cake production, packaged entrée production, storage and other facilities.


Richvale, CA in the heart of the fertile Sacramento Valley.

Growing Methods

While 70% of Lundberg products are certified organic, the company also offers Eco-Farmed products, which use innovative environmental practices to sustain and preserve our delicate ecosystem. All the rice we grow is Non-GMO.


Whole Grains Council, California Rice Commission, USA Rice Commission, Chef’s Collaborative, Non-GMO Project, California Certified Organic Farming, Organic Trade Association, Eco Farm, Organic Farming Research Foundation, Food Trade Sustainability Leadership Association.


A wide variety of Organic and Eco-Farmed rice products, including packaged and bulk rice, rice cakes, rice chips, risottos, couscous, pasta, rice syrup, and flour.


The Company’s CEO, Grant Lundberg, was appointed to his post in 1998. He is the grandson of Albert and Frances Lundberg. Lundberg Family Farms is overseen by a board of 10 directors, 8 of whom are Lundberg family or extended family members.

Recent Awards

California Leader in Agriculture Innovation by Grow-California California Clean Technology Game Changer by Grow-California 2011 Sustainability Award by Nutrition Business Journal Responsible Packaging Award by the Responsible Packaging Project

Most Popular

Organic whole grain brown rice.

Product Availability

Lundberg Family Farms products are available throughout the US and Canada at natural foods stores, conventional supermarkets, and club stores.

Business Facts

Lundberg Family Farms is the top grower and marketer of rice products in the natural channel.

Press Releases / In the News

Notable Mentions