Sign up for Field Notes to receive farm fresh recipes, influence new products, and get discounts delivered straight to your inbox.
We’ve got a story that goes 85 years deep, plus we’re making history every day as we continue to invent and cultivate new ways to farm and produce food sustainably. Get in touch with us at lundberg@accesstheagency.com.
Company History
Lundberg Family Farms® traces its roots to 1937, when Albert and Frances Lundberg moved to from Nebraska to California. The Sacramento Valley was the perfect setting for Albert and Frances to pass their legacy of respect for the land on to their four sons. Albert had seen the ravages of the Dust Bowl that resulted from poor soil management and shortsighted farming techniques. After moving the family to Northern California, he impressed upon his sons the need to care for the soil. The Lundbergs went on to pioneer organic rice farming in America.
In the 1960s, Albert’s sons Eldon, Wendell, Harlan and Homer Lundberg saw the need to sell their rice directly to the public, rather than mixing it with rice grown by conventional methods. This gave consumers a choice in the rice they purchased and began the Lundberg Family Farms® brand, which has become synonymous with quality, great-tasting rice products.
For more than 80 years, Lundberg Family Farms® has been using farming methods that care for the soil, wildlife, air and water. This care for the environment is equaled only by care for product quality. What began as a small family rice farm using farming techniques ahead of its time has grown into a mission-driven company that holds itself to a high standard in business, environmental stewardship and its relationship with employees.
Today, the third generation carries on the family heritage as Lundberg Family Farms® continues to use eco-positive farming methods to craft wholesome, healthful rice products while protecting and improving the environment for generations to come.
Fact Sheet
Year Founded
1937, by Albert and Frances Lundberg.
Acres Under Cultivation
Approximately 16,000 total (about 10,000 are organic; 6,000 are Eco- Farmed).
Facilities
In addition to its farms, Lundberg Family Farms owns and operates a dryer, mill, rice cake production facility, packaged entrée production facility, storage facility and more.
Location
Richvale, CA in the heart of the fertile Sacramento Valley.
Business Facts
Lundberg Family Farms is the top grower and marketer of rice products in the natural channel.
Website
Growing Methods
While 70% of Lundberg products are certified organic, the company also offers Eco-Farmed products, which use innovative environmental practices to sustain and preserve our delicate ecosystem. All the rice we grow is Non-GMO.
Affiliations
Whole Grains Council, California Rice Commission, USA Rice Commission, Chef’s Collaborative, Non-GMO Project, California Certified Organic Farming, Organic Trade Association, Ecological Farming Association, Organic Farming Research Foundation, Food Trade Sustainability Leadership Association.
Products
A wide variety of Organic and Eco-Farmed rice products, including packaged and bulk rice, rice cakes, rice chips, risottos, pasta, rice syrup and flour.
Most Popular
Organic whole grain brown rice.
Leadership
The Company’s CEO, Craig Stevenson, was appointed to his post in 2022. Lundberg Family Farms is overseen by a board of 10 directors, 7 of whom are Lundberg family members.
Recent Awards
California Leader in Agriculture Innovation by Grow
California California Clean Technology Game Changer by Grow
California 2011 Sustainability Award by Nutrition Business Journal
Responsible Packaging Award by the Responsible Packaging Project
Product Availability
Lundberg Family Farms products are available throughout the US and Canada at natural foods stores, conventional supermarkets and club stores.
Press Releases
2022 Press Releases
March, 2022
Lundberg Family Farms® Launches Salted Caramel Rice Cakes
Lundberg Family Farms® Names Craig Stevenson Chief Executive Officer
2021 Press Releases
January, 2021
Lundberg Family Farms® Brand Refresh Kickoff
2020 Press Releases
April, 2020
2019 Press Releases
December, 2019
Lundberg Family Farms® Named Organic Grower Summit's Grower of the Year
November, 2019
Lundberg Family Farms® Gaffes to Remember Party Season is Upon Us
October, 2019
Lundberg Family Farms® Names John Harkavy Chief Financial Officer
July, 2019
Lundberg Family Farms® Hires Susan Shields as VP of Marketing
April, 2019
Lundberg Family Farms® Launches NEW Line of “Ready to Heat” Rice
March, 2019
Lundberg Family Farms® Expands Snack Line with NEW Bold Bites Chips®
March, 2019
Lundberg Family Farms® Unveils Six NEW “Ready to Heat” Rice Pouches
March, 2019
Lundberg Family Farms® Unveils NEW Line of Chocolate Covered Rice Cakes
March, 2019
Lundberg Family Farms® Enriches Leadership Team
March, 2019
Lundberg Family Farms® Welcomes New Regional Sales Manager to the Team
February, 2019
Lundberg Family Farms Announces Major Expansion of On-Site Solar Arrays
January, 2019
Lundberg Family Farms® Unveils NEW Line of “Ready to Heat” Rice
January, 2019
Lundberg Family Farms® Unveils Three NEW Varieties of Thin Stackers®
January, 2019
Lundberg Family Farms® Unveils NEW Flavors to Popular Thin Stackers Line
Meet and Greet and Eat at
Lundberg Social Media Links