The Sweepstakes Entry Period Has Ended

Enter to win a FREE trip to Lundberg Family Farms! Experience a one-of-a-kind tour of our family farm in Richvale, California for yourself and your +1! One lucky winner of a “Golden Shovel” ticket will:

See where rice is born in our nursery

Dig into our special adobe clay soil

Peek inside our "Top Secret" popping room

Give farm dogs boops for being the goodest!

Sweepstakes prize valued at up to $4,000. NO PURCHASE NECESSARY. Legal residents of the 50 U.S. & (D.C.) 21+. Giveaway ends 4/30/24. Limit one (1) entry per eligible entrant. See official rules for more details. Void where prohibited.

World of Regeneration Sweepstakes

Farming the Lundberg Way

"Leave the land the better than you found it."

– Grandpa Albert

Hands holding plant

Healing the soil

We minimize soil disturbance, use water to manage weeds, and grow cover crops during the winter.

Birds flying above rice fields

Providing Wildlife Habitat

Our farm is part of an elaborate ecosystem and we’re committed to working in partnership with nature.

Family holding hands waving

Caring for Communities

We know firsthand how much heart and hard work go into growing good food, so we treat farmers like family.

Real Customers. Real Reviews

I Love Good Rice

"I'm sooo glad I tried this Regenerative Basmati Rice It's ORGANIC too! Attractively packaged and cooks up well - and tasty! I've just received my re-order - three more bags!"

Elizabeth L.

Verified Buyer


"First time purchasing this rice and I was not disappointed. Delicious, fluffy and organic what more do you want. I will be purchasing all of my rice from this company. Very happy."

Sarah A.

Verified Buyer

Best Rice Ever!

Usually brown rice can be dry, but this is not. It cooks well and has a sweet rice taste. My mom goes through a lot of rice and she even says this is the best rice out there.

Sung P.

Verified Buyer

NO PURCHASE NECESSARY. LEGAL RESIDENTS OF US & (D.C.) 21 YEARS AND OLDER.  VOID WHERE PROHIBITED. Giveaway ends 11:59:59 PM PT 4/30/23. Enter by submitting the form at Odds to win depend on no. of eligible entries. See complete details & rules here: Sponsor will award 1 travel prize package for two adults (ARV: up to $4,000). Travel must occur on weekdays prior to 9/30/23. Sponsor: Lundberg Family Farms, 5311 Midway, Richvale, CA 95974.