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Frogging Good Rice

Shop Regenerative Organic

Good for ducks. Good for frogs. Seriously ducking good rice.

We grow Regenerative Organic Certified® rice — rice that’s rich in flavor,
carefully grown, and rooted in doing things the right way. 

We save baby ducks.
Like, a lot of them. Over
30,000 so far.

When we find a duck’s nest in our fields, we hand carry the eggs to safety. Because that's what you do when you farm with respect for the ecosystem you're part of and the 200+ species who call it home. And if we care this much about ducks, imagine how much we care about our rice...

It isn’t just a Duck Story.

It’s a how-we-grow-rice story.

While baby ducks may be the fluffiest face of our care, they’re far from the only species we support. Our regenerative organic practices help protect habitats for all of the critters that call our fields home, frogs included. It’s not just adorable. It’s intentional.

Tastes like great rice. Feels like doing the right thing.
Regenerative Organic Certified rice with a frog

Shop Regenerative Organic Certified® Rice

Bryce and Brita Lundberg standing in a green rice field

We hear there are easier ways to grow rice. We're not interested.

Thanks for being part of our story — one that starts with better farming and ends with better food.

Family-Farmed. Frog-Approved. Ducking Good Rice.

I love good rice

"I'm sooo glad I tried this Regenerative Basmati Rice It's ORGANIC too! Attractively packaged and cooks up well -and tasty! I've just received my re-order - three more bags!"

Elizabeth L. Verified Buyer
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Delicious!

"First time purchasing this rice and I was not disappointed. Delicious, fluffy and organic what more do you want. I will be purchasing all of my rice from this company. Very happy."

Sarah A. Verified Buyer
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Best rice ever!

"Usually brown rice can be dry, but this is not. It cooks well and has a sweet rice taste. My mom goes through a lot of rice and she even says this is the best rice out there."

Sung P. Verified Buyer
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