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Family Farms since 1937

Family-owned and operated

Committed to producing the finest quality rice and rice products for your family. Since 1937, the Lundberg family has been growing healthy, great tasting rice while respecting and sustaining the earth. Today, the third and fourth generations carry on the family heritage by using eco-positive farming methods that produce wholesome, healthful rice, rice cakes, rice chips and risottos while improving and protecting the environment for generations to come.

Our Story

Nebraska, 1937

Our company traces its roots back to 1937, when Albert and Frances Lundberg moved to California from Nebraska. Albert had seen the ravages of the Dustbowl that resulted from poor soil management and short-sighted farming techniques. After moving the family to Northern California’s fertile Sacramento Valley, he impressed upon his four sons the need to care for the soil.

California, 1960's

In the 1960’s, Albert’s four sons, Eldon, Wendell, Harlan and Homer saw the need to sell the rice they were growing directly to the public since it was being grown so differently from conventional rice. This gave consumers a choice in the rice they purchased and began the Lundberg Family Farms® brand.

Over 80 years later

Today, over 80 years later, the third and fourth generation Lundberg family members are still carrying on the family heritage by using eco-positive farming methods to produce wholesome, healthful rice products while improving and protecting the environment for generations to come.

Our Passion

Leave the land better than you found it.

-Albert Lundberg

At Lundberg Family Farms, we don’t grow typical conventional rice. All of our Certified Organic and Eco-Farmed rice is grown with a concern for the environment. We treat the soil, air, and water as important resources, respecting the delicate balances of nature. Learn more about our farming practices and Eco-Farmed products on our FAQs page.

Visit the FAQ

Non-GMO Commitment

Lundberg Family Farms is a proud participant of the Non-GMO Project, a non-profit organization created by leaders representing all sectors of the organic and natural products industry in the U.S. and Canada, to offer consumers a consistent non-GMO choice for organic and natural products.

To view our Non-GMO Project Verified products, visit our Products page or the Non-GMO Project website.


Lundberg Family Farms has been a long-time leader in organic farming, renewable energy, resource recovery, and many other environmentally and socially responsible practices. We know there is always more to do when it comes to sustainability, and our core value of continuous improvement motivates us to find new, innovative solutions on our farm and in our facilities.   

As a member of the Sustainable Food Trade Association (SFTA), Lundberg Family Farms made a Declaration of Sustainability in 2009. By doing so, we committed to reducing our impact and reporting the company’s performance in 11 action categories. An annual performance review is published in our Sustainability Report 

This year, we are thrilled to announce our partnership with TerraCycle! With their help, all of our flexible packaging is fully recyclable so it can skip the landfill for a second life as durable plastic goods, like park benches. Participation is simple and free. For more information—and to start recycling—please visit our Recycling Program Website. 

To learn more about our sustainability program, please review our most frequently asked sustainability questions. 


Whole Grains

Although we produce both brown and white rice, the whole grain goodness of brown rice has a special place in our hearts. That’s why we label all of our whole grain products with the Whole Grain Stamp; so you know just how much of those delicious whole grains you’re getting in each serving. Learn more about the Whole Grain Stamp.

Food Safety

We regularly review our carefully selected growers, handlers, and processors to ensure food safety regulations and agricultural standards are consistently met. Our strict quality requirements, which range from kernel moisture to prepared rice appearance/flavor/texture, are routinely monitored from harvest through final processing and packaging. We also work with AIB International to ensure our facilities meet superior food safety & sanitation standards.